The most popular categories, as of March 2012, were home, arts and crafts, style/fashion, and food. The evolution of Pinterest is based on the shared interest of its users and relies on its members to produce the content. They can follow other users' boards if they have similar tastes. Pinterest allows users to save images and categorize them on different boards. The site proceeded to operate in an invitation-only open beta. Pinterest CEO Ben Silbermann summarized the company as a "catalogue of ideas" that inspires users to "go out and do that thing", rather than as an image-based social network.ĭevelopment of Pinterest began in December 2009, and the site launched as a closed beta in March 2010. Pinterest has reached 250 million monthly active users as of October 2018. The site was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp.
is a social media web and mobile application company that operates a software system designed to discover information on the World Wide Web, mainly using images and, on a smaller scale, GIFs and videos.
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